AI ResearchThe Verge·August 10, 2026

What happens to Bose when headphones become AI?

Today, I’m talking with Lila Snyder, who is the CEO of Bose. You certainly know Bose — it’s one of the most famous brands in all of consumer tech. The company started 60 years ago selling speakers to consumers, and its focus on research and development has led it to be a leader in both car audio and noise-canceling headphones. Lila was last on the show about four years ago, and since then she’s…

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