ProductThe Verge·July 30, 2026

Tim Cook hints at iCloud Plus tier for AI power users

Apple may allow users to pay to increase their AI usage limits. During an earnings call on Thursday, Apple CEO Tim Cook said that he believes people will want to use Apple Intelligence and the upcoming Siri AI "a lot," adding that "we will have some kind of upgrade possibilities on iCloud Plus where people can buy up the stack." This fall, Apple will broadly launch its long-delayed Siri AI with…

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