IndustryThe Verge·June 30, 2026

Netflix is using an AI-generated Gene Wilder voice in its Willy Wonka reality show

A new teaser trailer confirmed that Wonka's The Golden Ticket will premiere on Netflix on September 23rd, following its Squid Game reality show in the trend of creating real competitions based on fictional torture scenarios. While the sets seen in the trailer are real and not some Glasgow-style AI fakes, the voiceover is AI-generated. Deadline reports that Netflix worked with AI audio company…

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