IndustryThe Verge·September 30, 2026

Instagram is adding an AI ‘assistant’ to tell you how to post

Instagram is the latest social media platform to add built-in AI-powered features that will give users feedback on their posts. The company announced Wednesday that its standalone Edits app will now include an AI "creative assistant" that pulls in data from a user's Instagram account and offers suggestions on what to change. Using the new assistant, creators can ask open-ended questions about…

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