IndustryThe Decoder·October 30, 2026

Google's AI Mode doesn't drive traffic "for anybody," Reddit CEO Huffman warns the entire web

Reddit lost over one million Google search referrals per week in October, CEO Steve Huffman said. The stock dropped more than 25 percent despite strong earnings. Huffman blames Google's AI Overviews and AI Mode for driving zero traffic to external sites. Reddit now tests login barriers and wants to become a direct destination, less reliant on the open web. The shift threatens every content-driven…

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