StartupsThe Verge·July 30, 2026

Friend re-launches its AI pendant with a speaker that talks to you, for twice the price

Do you remember Friend? The Friend that launched an AI pendant, spent $1.8 million of its $2.5 million in funding to acquire friend.com, and plastered the NYC subway with ads promoting artificial companionship? Yeah well, if you didn't remember, Friend is back. And now, it's twice the price. This morning, Friend launched a new ad showing two people talking to their Friend pendants about very…

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