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AI video market has bounced back from Sora's false start

AI video market has bounced back from Sora's false start

AI production companies like Promise are setting up shop around Hollywood's historic studios, using real-time backgrounds and other AI tools to cut film costs. Netflix already uses AI in 300 of its 1,000 titles, and the startup Higgsfield now carries a $5.4 billion valuation. What was once a tech demo has grown into its own industry, complete with valuations, job titles, and fights over who gets…

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